General Motors is going through a cataclysmic change, one which may definitely pull the company out of its current financial plight or result in bankruptcy, even the possible dissolution of the company. In a quest to right the listing ship, the company is divesting itself of many brands including its share of Isuzu, Fuji Heavy Industries [Subaru], and other people. So far as its wholly owned brands, speculation has been common that one, two, maybe even three brands might be dropped or sold. Two of the most talked about makes for possible divestment are Hummer - the niche military-style SUV brand - and Saab - the Swedish automaker. Though both brands are at present reasonably weak, GM has insisted that the 2 makes will not only survive, but receive fresh product and backing. Let's take a look at two of GM's most exposed brands and what the company might have in store for each one.

Saab -- Saab fans have been highly disappointed ever since General Motors grabbed the Swedish automaker back in the early 1990s. Suitor's hopes that the brand would receive some deep pocket support haven't quite worked out the way many would have wanted it to. Instead, the Saab brand is simply a shell of its former self with most models based on other automaker's platforms including the Subaru provoked 9-2x and the GMC galvanized 9-7x.

Saab's future more than likely rests with Opel, GM's big European brand based in Germany. Future production of some Saab autos is probably going to go to Germany with rebadged Opels being sold as Saabs. For the long run, look for each single Saab model to based on somebody else's technology, effectively ending what was once a unique Swedish brand.

Hummer -- Desert Hurricane gave rise to the Humvee and shortly after the war stopped, the AM General company began to produce civilian versions of its army vehicle to meet client demand. By the late 1990s, General Motors bought out the Hummer name, but GM still relies on AM General to provide the 2 most important models, while building the H3 itself.

Despite purposely low sales, the Hummer name has managed to thrive. Celebrities, financial moguls, and common-or-garden voters have been interested in the brand that has given GM a bit of a "halo" effect. With gas prices surging, demand will actually drop for the larger Hummers, but GM may counter that with stronger stress on the H3 and the development of the H4, a vehicle allegedly very similar to the compact Jeep Wrangler.

Of course, not everyone is happy with GM's plans with the 2 brands, but then again these aren't normal times for the struggling automaker. In time, GM's plans might be refined and Saab could still be sold, particularly if Swedish interests step forward. In all, GM is making an attempt to right its listing ship without peeling off too many brands. Will it work? That is hard to say, but if you're a fan of the GM you certainly hope that it will.

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